This page is a compilation of the best ideas from the LSC mailing list

How to explain your business

Idea from Kent Beck: Write Your Own Fan Letter

It can help to understand your vision of your business if you would write a fictionalized thank you letter from a deliriously satisfied customer. Have the customer tell the story of their dilemma before they happened to find your site, how they found it, how they interacted with it, and what happened subsequently. It doesn't need to be long--just 4-5 sentences will do:

"Dear Match.com,

Just writing to say how pleased I am with your service. I live in a small town and was unable to find dates. A friend told me about Match.com. The survey process required me to take a careful look at myself. Three days later I had made contact with 5 women in my area. After initial dates with two women, the third one was clearly a, well, match. We dated for six months and are now planning our wedding for this spring. The $40 I spent with you was the best investment I've ever made in my life.

Yours truly,

John Q. Geek"