* This guide is meant to be updated. If you have suggestions, please add them.

Using the Lean Startup Trademark

Lean Startup is a trademark owned by Eric Ries. To avoid any misunderstandings when naming your group, please reference this in the description of your group and add a link to Eric's website or blog such as this:

* The Lean Startup is a trademark and service mark owned by Eric Ries. *

Lean Startup Circle Branding

There is no obligation to call your group Lean Startup Circle or use the logo. There are many groups that promote Lean Startup under different names.

However, we do ask that if you wish to use the global resources of Lean Startup Circle and receive support from our community, that you return the favor and help support our efforts to promote the brand.

Naming

To start a Lean Startup Circle group, we suggest you use the name: Lean Startup Circle - [your city name]

e.g.

• Lean Startup Circle - Boston
• Lean Startup Circle - Nashville

Logo

Lean Startup Circle uses a simple logo to help brand the community and let people know they've found a group dedicated to building Lean Leadership. You can find some of the branding material here:

• LeanStartupCircle Logo.ai
• LeanStartupCircle Logo.eps
• Other file formats and materials

Colors

The following colors are used in the logo and may be used for branding purposes:

• Light Blue - #00AEEF
• Dark Blue - #0095DA
• Black - #231F20  

Additional Links

• Organizer's Guide - Overview of the organizing your own meetup group
• Step by Step Guide - Best place to get started 
• Branding Guide - Naming, Logos, Trademarks, and more 
• Meetup Group Infrastructure - Setting Up Your Meetup Group 
• Marketing Your Group - Promoting Your Group 
• Meetup Format -  Running Your Meetup 
• Speaker List - A list of available speakers 
• Tips and Tricks - Some comments from previous organizers 
• Other Organizations - Companies you might want to work with

Questions? Contact us!