Pricing Theory

There is a near infinite number of opinions on how to price your product. Lean Startup emphasizes rapid experimentation such as A/B testing to determine which pricing framework will generate the best results.

To help generate ideas for how to price your product, please see our list of Examples of Pricing Pages

Related articles

• http://venturebeat.com/2012/12/24/how-to-price-your-startups-product-right-the-first-time/ 
• http://www.smashingmagazine.com/2008/10/13/pricing-tables-showcase-examples-and-best-practices/
• Covers about three dozen landing pages with screenshots embedded and a number of rules of thumb they have extracted. The focus is more on web design than conversion but a very thorough treatment. Where the companies were still in business they have been added them to this page.
• http://customerdevlabs.com/2012/12/02/crowdtesting-using-crowdfunding-kickstarter-test-an-mvp/
• How to do price testing 
• http://www.nickkolenda.com/psychological-pricing-strategies/ 
• A 2015 analysis of top 250 SaaS (48 actualy post prices) pricing pages by Benjamin Brandall http://www.process.st/2015/12/saas-pricing-pages/
• Scalable Pricing: A Key Tool For SaaS Success on Multi-Axis Pricing by David Skok of Matrix Ventures
• Four pricing principles to never forget by Des Traynor of Intercom
• Pricing your SaaS product by Patrick Campbell 
• How to Maximize Revenue and Profitability with Pricing Research by Etienne Garbugli