Defining, Measuring, and Managing Churn
Some useful blog posts and articles for defining, measuring, and managing churn.
http://chaotic-flow.com/saas-metrics-faqs-what-is-churn/
http://blog.asmartbear.com/cancellation-rate-in-saas-business-models.html
http://sixteenventures.com/saas-churn-rate
https://tomtunguz.com/how-much-should-your-startup-spend-on-managing-churn/?utm_source=pocket_reader
https://leanb2bbook.com/blog/customer-exit-surveys/
https://staysaasy.com/product/2022/12/28/enterprise-retention-solving-hard-problems.html