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Intro to Lean Startup

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Saved by Tristan Kromer
on May 4, 2013 at 4:44:07 pm
 

What is Lean Startup?

 

"Lean Startup" is an approach for launching businesses and products that treats all product and business ideas as assumptions (or hypotheses) that must be validated by rapid experimentation in the marketplace.  The approach relies on scientific experimentation, iterative product releases, and customers feedback to generate validated learning.

 

Similar to the precepts of lean management, lean startup philosophy seeks to eliminate wasteful practices and increase value producing practices during the product development phase so that startups can have better chances of success without requiring large amounts of outside funding, elaborate business plans, or the perfect product.

 

Perfection in product development, long term business plans in an uncertain or unknown market, or unvalidated assumptions are all shunned by lean startup practitioners.

 



 

Origins


Originally developed in 2008 by Eric Ries with high-tech companies in mind, the lean startup philosophy has since been expanded to apply to any individual, team, or company looking to introduce new products or services into the market.Today, the lean startup’s popularity has grown outside of its Silicon Valley birthplace and has spread throughout the world, in large part due to the success of Ries' bestselling book, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.[6]

 

The lean startup philosophy is based on lean manufacturing, the streamlined production philosophy developed in the 1980s by Japanese auto manufacturers.[13] The lean manufacturing system considers as waste the expenditure of resources for any goal other than the creation of value for the end customer, and thus a target for elimination. In particular, the system focuses on strategically placing small stockpiles of inventory, known as kanban, throughout the assembly line as opposed to storing a full stock in a centralized warehouse.[13] These kanban provide production workers with the necessary inputs to production as they need them, and in so doing, reduce waste while increasing productivity.[13]Additionally, immediate quality control checkpoints can identify mistakes or imperfections during assembly as early as possible to ensure that the least amount of time is expended developing a faulty product.[13] Another primary focus of the lean management system is to maintain close connections with suppliers in order to understand their customers’ desires.

 

In 2008, Ries took the advice of his mentors and developed the idea for the lean startup, using his personal experiences adapting lean management principles to the high-tech startup world.[10][14] In September 2008, Ries first coined the term on his blog, Startup Lessons Learned, in a post called “The lean startup.”[15]

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